Flour expert Nippn delivers modern food products to Asia

As the first industrial flour milling company in Japan to introduce modern machinery, Nippon Flour Mills (Nippn) was instrumental in developing the country's food culture by promoting wheat-based cuisine since 1896. More than a century later, Nippn continues to produce high-quality and tasty food products as it expands into processed food such as frozen food that meet today's consumption demands.

Changing tastes and lifestyles propelled Nippn to evolve into an extensive food enterprise generating a range of wheat product derivatives. Apart from keeping its flour milling operations at its core, Nippn is reinforcing its premix line - a consistent top-seller among institutional customers for the premix's quality and taste. In addition, Nippn also develops products with the individual consumer in mind. Led by its flagship brand Oh'my, Nippn produces and distributes a variety of food such as frozen food, pasta items and other products.

"We balance consumer-conscious product development with changing tastes in food and responsible market expansion to stay at the forefront of the food industry," says Hiroshi Sawada, chairman and CEO. "Our research and development team is in constant pursuit of modern-day food and health possibilities."

Nippn identifies business diversification as key to its success in Japan and abroad. Driven by the desire to maximise customer satisfaction and to contribute to society, Nippn ventures into the health care and pet food sectors.

Expanding its reach in Asia, Nippn opened an office in Indonesia. Its subsidiaries in Thailand and China support clients moving out of Japan and into each market.

"Our target is to expand our overseas business," Sawada says. "Applying our technology expertise and sales strengths in our grain and wheat flour businesses, we will develop new enterprises and products to continually grow and be relevant in today's markets."