Raimon Land's luxury properties raise bar in design and quality

Bangkok's structural marvels have increased not only in number, but also in the quality of design and construction. With Thailand's GDP on track to grow as much as 5 per cent this year, industry experts are optimistic that the property and real estate markets, particularly the high-end segment, will also see a steady climb.

Behind the transformation of the city's skyline are the country's equally spirited builders and developers - led by independent luxury residential property developer Raimon Land, which focuses on prime city and resort locations.

"Raimon Land's edge is in its mindset," says CEO Johnson Tan. "Instead of competing on prices or payment terms, we position ourselves as the developer of choice for those who recognise value. Luxury is loosely defined, but we think of it as space not all money can buy. As you may see from 185 Rajadamri, it is not often that you get two green lungs, or parks, on a freehold piece of land in Bangkok."

Its commitment to high quality and international standards of luxury living has earned the Stock Exchange of Thailand-listed company a globally diversified clientele, almost half of whom come from 60 countries. Raimon Land anticipates a steady influx of foreign buyers, and will continuously increase its exposure in the flourishing Chinese, Japanese and north Asian markets.

One of its newest clients, Dr Khongkwan Fujitniran, testifies to Raimon Land's regard for customer satisfaction. "I always focus on location - and I love the street and the views from my condo. The 185 Rajadamri project has also been built on the last piece of freehold land available in this area," Khongkwan says.

The company's projects showcase world-class designs, such as those by HB Design founder Hans Brouwer, who has worked on a number of Raimon Land residential projects. These include The Heights in Phuket, an inspired contemporary expression designed to complement the site's natural environment, and The River in Bangkok, which is the tallest residential structure in the capital. Another development in Bangkok, 185 Rajadamri, will be a residential tower with generously proportioned, luxurious contemporary condominiums, duplexes and penthouses. Elsewhere in Pattaya, Brouwer's design works on Northpoint aim to raise the bar in grade-A beachfront living.

Raimon Land has smaller assets ranging from a mall to retail space and an office building, although its core strength lies in high-end condominium projects in prime locations that provide buyers the exclusivity of freehold titled property. It will continue to focus on and broaden its core expertise.