Captivating the market with novel stationery supplies

Taiwan PLUS Corporation breathes new life into the local stationery industry, revitalising the market with its innovative take on office and school supplies. Honouring its Japanese heritage, Taiwan PLUS marries function and style in creating products that deliver a delightful user experience.

Offering a wide assortment of supplies, including correction tapes, decoration tapes, glue tapes, staplers, scissors and erasers, Taiwan PLUS has made a name for itself. It has risen as a leading supplier of stationery locally, just as its mother company PLUS Corporation has done in its Japanese home market.

Taiwan PLUS credits its success to cultural similarities between Taiwan and Japan.

"The two cultures have become very modern," says Hiroyuki Mitsuhashi, Taiwan PLUS vice-chairman. "The proximity of Taiwan to Japan has influenced Taiwanese people to be interested in Japanese culture. The Taiwanese want to patronise the latest things in Japan."

As it celebrates its 30th year of operating in Taiwan next year, Taiwan PLUS also aims to raise its 57-per-cent to 60-per-cent market share by introducing more exciting products.

One of its best-selling products locally is correction tape. The company has developed refillable and disposable correction tapes in varying sizes for different uses.