Fashion and function define medi's trendy medical aids
Discovery Reports
The world's leading manufacturer of medical compression stockings is setting a trend in the Asian medical scene. Focused on making sure that its products are not just effective but match the discriminating taste of fashion-conscious patients, medi blends fashion and function as captured in its slogan: medi. I feel better.
"It is not just an artificial slogan. We want to live it every day," says Uwe Meyer, medi's director for Medical International.
As a world leader in medical compression, medi has been successful on the mainland and in Japan. Its trendiest product is a pair of compression stockings bedecked with Swarovski crystals.
Though always with an eye on fashion, research and development is paramount for medi. "We invest a lot into the research and development of new products as these make the lives of patients easier and more pleasant," says Markus Hollstein, head of Segments Medical in Asia-Pacific, Middle East and Africa, and Eastern Europe.
One of medi's recent breakthroughs is a silicon liner for prosthetic limbs that can reduce or eliminate phantom pain for up to 80 per cent of patients - a healthier alternative to painkillers and sleeping pills.
The company's medical division has a range of compression and anti-embolism stockings, orthopaedic supports and braces, compression garments after liposuction and lymphedema and prosthetic products for lower limbs. Apart from that, medi has also created a lifestyle division that offers innovative and stylish compression sportswear under the label of CEP. With these products, medi has become an official supplier to the German ski team.
