21 million people walked less than 100 steps in a day during China’s Golden Week holiday
Travel abroad or stay at home? Data from apps like WeChat reveal how Chinese people spent their holiday
Early fall is a great time to travel, but be prepared to drown in a sea of tourists if you visit China during Golden Week, the annual holiday around National Day.
But what if you don’t want to join the crowd? Well, of the other half, a small number traveled abroad… and the rest stayed home, taking advantage of apps and services to remain curled up at home.
Just 7 million Chinese tourists travelled overseas during Golden Week, just 0.5% of its massive population.
Destinations within a four-hour flight from China -- such as Hong Kong, Taiwan, Thailand, Japan and South Korean -- remain popular. But Europe has emerged as a new favorite for sightseers and shoppers, according to Alibaba’s travel booking site Alitrip.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)
