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Retailers suspend Ring Fit Adventure pre-orders in China the day after sales started for the hit Nintendo Switch game

  • JD.com and Tmall received tens of thousands of pre-orders for Ring Fit Adventure before suspending the option on their platforms on Friday
  • The popular exercise game finally got a release in China months after becoming a hit in the rest of world during the Covid-19 pandemic

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The hit Nintendo Switch exercise game Ring Fit Adventure is finally getting an official release in China. Photo: Captured from Weibo
Josh Ye
The hit Nintendo Switch game Ring Fit Adventure is finally available in China, but the country’s largest e-commerce platforms suspended pre-orders less than two days after pre-orders started. The game went up for pre-order at midnight on Thursday, but the option was removed the following day.
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JD.com and Alibaba Group Holding’s Tmall have disabled the option to pre-order the popular exercise game, which sells for 499 yuan (US$72) and officially releases on September 3. Alibaba is the parent company of the South China Morning Post.

The two online retail platforms had received tens of thousands of pre-orders before the suspension, with JD.com getting more than 31,500. Electronics retailer Suning still has the option to pre-order available on its site, having received more than 9,000 pre-orders.

It remains unclear why pre-orders have been suspended or how many game units were available for sale. JD declined to comment for this story, and Alibaba wasn’t immediately available for comment.

Ring Fit Adventure is different from many other games on Nintendo’s latest console because it’s bundled with unique controllers necessary to play it. As with other games, players still get the game from the local Nintendo eShop with the included download code. But they also need the Ring-Con controller and leg strap that will ship to buyers after the game’s release.

Ring Fit Adventure first launched internationally last October, becoming a breakout hit during the Covid-19 pandemic as people looked for ways to stay active indoors. It was only on Wednesday night that Tencent Holdings announced that it would be releasing the game in China, where the company is Nintendo’s official partner.

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