Wanted: Animal Crossing expert to build virtual island for US$2,500
A local food chain has gone viral for its job posting to build an Animal Crossing island, but it’s just one of several companies to join the “Animal Crossing economy”
If you’re a big Animal Crossing fan, a company in Hong Kong might be offering your dream job.
Yummy House, a local food chain in the city, recently drew a lot of attention online when it offered HK$20,000 (US$2,580) for a job building a virtual island inside the hit new Nintendo Switch game Animal Crossing: New Horizons. The requirements? You need to be creative, have artistic skills and have 100 hours playing the game under your belt.
With its new job posting, Yummy House has joined a growing “Animal Crossing economy,” in which people offer all kinds of services in the game that lets players build and decorate virtual islands, catch butterflies and trade veggies. It’s the result of the latest entry in Nintendo’s family-friendly Animal Crossing franchise becoming an overnight sensation during the Covid-19 pandemic.
Yummy House saw building its own Animal Crossing island as a fun way to promote the brand. Company managing director Kevin Shea said most of its customers are between the ages of 20 and 35.
