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Chinese gamers think Blizzard supports them after vague apology

Blizzard president J. Allen Brack apologized at BlizzCon in the wake of the Blitzchung Hearthstone controversy, but it was vague enough for alternate interpretations

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Gamers For Freedom, which is part of Fight for the Future, organized a protest outside BlizzCon. (Picture: Fight for the Future)
This article originally appeared on ABACUS

With protests outside and many more watching closely online, Blizzard’s biggest annual event saw the company walk a careful tightrope.

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On the one hand, there are American fans who accuse the company of pandering to China by punishing an esports player for shouting a Hong Kong protest slogan. And on the other there’s China, the world’s biggest gaming market, which cheered Blizzard’s punishment and subsequent statement to “firmly safeguard national dignity.”

Blizzard president J. Allen Brack opened BlizzCon with a statement that attempted to soothe fears in the US that the company was siding with China… while also not angering Chinese gamers. In a sense, it worked: While Brask faced some criticism from players in the West, his comments were barely noticed at all in China -- and the few who did assumed Brack was indeed taking China’s side.

Blizzard President J. Allen Brack made a statement before he kicked off BlizzCon 2019. (Picture: Blizzard)
Blizzard President J. Allen Brack made a statement before he kicked off BlizzCon 2019. (Picture: Blizzard)

One way he pulled it off? Brack never mentioned Blitzchung, the name of the esports player punished, nor did he say Hong Kong. Instead, Blizzard’s president referred to the controversy as “a tough Hearthstone esports moment.” He offered an apology, but not to Blitzchung; Brack instead said sorry for not living up to Blizzard’s high standards or fulfilling the company’s mission to “bring the world together in epic entertainment.”

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Brack’s comments were so open to interpretation that some Chinese gamers thought he was siding with them. 

“What Blizzard was apologizing for was that it didn’t stand firm enough [on the principle that politics should not be mixed with games] and hence attracted controversy. It wasn’t apologizing to those freeloading youth in Hong Kong,” said one of the only available and most-upvoted comments on gaming forum NGA.
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