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Included with your next apartment: VR pods and esports arenas
Developers in world’s most expensive housing market rely on high-tech clubhouses to attract homebuyers
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This article originally appeared on ABACUS
If I ask you to picture a clubhouse in an apartment building, a plain room with a few chairs might come to mind. If you’re lucky, maybe you’ll picture a gym or swimming pool.
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But in Hong Kong, the world’s most expensive housing market, residential clubhouses are nothing but ordinary. In a city where the average family needs to save for more than 20 years to afford a home, property developers are resorting to various high-tech gimmicks to entice buyers to part with their life savings.
Cue The Campton, a swanky new apartment complex in the once gritty neighborhood of Cheung Sha Wan. Boasting a 25,000-square-foot clubhouse, the development contains, among other flashy facilities, what it calls an “esports arena” -- a game room featuring bright green lighting and plush gaming chairs parked in front of Razer laptops, keyboards and mice.
It’s hardly a state-of-the-art stadium, but the developer believes the unconventional facility will help “build up a gaming community amongst the residents and get them closer,” said Quincy Chow, executive director at real estate developer Vanke. He cited the inclusion of esports as a demonstration sport at the 2018 Asian Games, saying the developer wants to ride on “one of the hottest trends in the world.”
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To say they have high hopes might be an understatement.
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